Shark FacialPro Glow
At-home skincare is having a cultural moment. But glowing, healthy skin still feels out of reach. Professional treatments like hydra-facials are expensive and time-consuming, while DIY routines can be complicated and underwhelming.
FacialPro Glow was built to change that, the first at-home hydro-powered facial system that puts dermatologist-developed skincare in your hand.
The Extraction Head is clinically tested to draw out impurities while infusing 128% more hydration for skin that looks deeply cleansed and plump. The DePuffi Head delivers hot-and-cold contrast therapy, inspired by gua sha, to depuff and contour. Together they reframed premium skincare from an occasional splurge into a daily ritual.
Together they reframed premium skincare from an occasional splurge into a daily ritual.
My role was to translate that clinical technology into a benefit people genuinely craved, then design the launch strategy and content ecosystem the organization executed against, across owned, creator, CRM, retail, and paid. Rather than launch the traditional way, we took a creator-first route built for how people actually discover beauty now.
Bringing Science & Culture Together
Developed with dermatologists and clinically tested, we elevated credibility by partnering with world-renowned (and culturally beloved) aesthetician Sofie Pavitt. As the star of our ‘How To’ videos, she provided clarity and trust while bridging her loyal community of “skintellectuals” and skincare enthusiasts with the Shark Beauty audience, and pulling new consumers into our orbit.
