I've befriended strangers at festivals in New Zealand. I've run focus groups for Fortune 500 brands and gossiped with bartenders with equal enthusiasm. I people-watch at airports, shoot film portraits of people I just met, and analyze messy reality shows like a sports commentator.

People create culture. They build communities. They make strategy endlessly fascinating.

That obsession became my career and over the past decade, I've helped global brands solve real human problems through storytelling.

WHAT I DO:

• Brand strategy and positioning

• Cultural strategy and trend reporting

• Product innovation and white space definition

• GTM strategy across DTC, social, experiential, retail

• Creative platforms that balance storytelling with business impact

• Cross-functional leadership and team alignment