With nearly a decade of brand, creative, and product strategy experience, I’ve led strategy across agencies and in-house teams. Now on SharkNinja’s Strategy & Transformation team, I support product innovation and storytelling across Shark Beauty’s global portfolio.

At agencies, I decoded culture and human behavior, turning insights into brand platforms and attention-grabbing creative. I helped global brands build connection, relevance, and community.

Today, my work also spans product innovation. I partner with C-suite leaders, PD/Engineering, Consumer Insights, Creative, and Global Marketing to develop category-of-one products. I define the white space and how it shows up in the world, translating cutting-edge tech into product features and stories that win in the market.

Whether defining a brand’s identity, crafting a GTM platform, or building an innovative product, I help teams deliver their best, most strategic work.