Cheryl Faux
Strategy Director
Brand & Product Storyteller
📍 Brooklyn, NY
Great brands don’t just tell stories. They solve real human problems.
I help them do both.
The biggest challenge today isn’t just reaching people, it’s genuinely connecting with them. Brands fail when they reduce communities to data points, instead of seeing them as people.
I help businesses understand people. Their tensions, desires, and emotional truths, and use those insights to shape everything from new product innovation to global creative platforms.
I turn human truths into brands, campaigns, and products people obsess over.
📍Rome, Italy
* ABOUT — MY STRATEGY STYLE
📍Tokyo, Japan
* SONDER — MY TRAVEL AGENCY
Outside of work, I run Sonder Travel, crafting culturally immersive itineraries. I’ve planned hundreds of trips, sharpening my ability to understand people, read culture, and design experiences that make them feel confident and curious.
📍San Francisco, California
*MY WHY — Perhaps my passion for authentic human truths comes from my love of docu-style film photography. If I had to retire today, I’d travel and take portraits of strangers.
